We have all fallen for facts that are myths. For example, carrots help you see in the dark and lighting doesn’t strike twice in the same place. Search engine optimisation (SEO) is no different, there are a lot of misunderstandings and misconceptions about how well it works.
Here at BeMySocial, we want to set the record straight about the common myths that most people believe to be true about SEO and reassure business owners that it is not a waste of time or money.
SEO Myth 1: You Do not need to do Keyword Research
One of the first misconceptions with SEO is that you do not need to research your keywords. Many people will assume that thinking of a relevant word relating to their business is a keyword. However, just thinking a keyword is sufficient is not enough in today’s busy marketplace. If you do not have any data to support your keyword, you will not have the numbers to back up the fact it will be a successful keyword for ranking.
If you would like to accurately track the keywords you could target, consider a professional system such as SE Ranking to create an effective SEO strategy.
Myth 2: You Do Not Need to Create Content All the Time
Creating content is a crucial part of SEO, the concept that you do not have to create content regularly is a myth. If you want to gain the most out of your SEO, you need to create new content. The aim of creating new content is to design new ways in which your target audience can discover your website, which will result in more traffic for your business.
Creating a content calendar is a helpful tool to keep you on track when publishing content. If you are struggling to create engaging copy for your SEO, read our previous article for more helpful tips.
Myth 3: The More Keywords You Use, the Better it will Rank
One of the worst things you can do in SEO is to integrate more keywords than what you need onto your website. Many people still believe that to rank high you need to use as many keywords as possible, this is a myth.
The reality is that integrating your keywords too often will lead to keyword stuffing, which is a major negative when it comes to SEO ranking. Google could potentially penalise your site for using the keyword too many times, which is against Google’s guidelines.
Myth 4: Meta Description or Title Tag isn’t Important
One of the most common misconceptions about SEO is that your meta description and title tag do not optimise. However, these two sections of information that your audience first sees in the search results, so how could they not be important?
If you fail to optimise these two elements, you will not reach a high ranking in the search results, nor will it drive as much traffic to your site. Your audience will determine whether your content is appropriate for them based on your tag title and meta description. Without optimising these elements, your audience may not see the web page as relevant to them!
Myth 5: Your SEO is Failing if you are not on the 1st Page
Many businesses assume as soon as they post content and implement an SEO campaign, they will automatically make it to the first position for every keyword they target. Though the goal is to achieve the top position, you will not hit that target all the time. As a result, most businesses will cancel their SEO campaign or question the value it has to their business.
It is important to remember that just because your content is not ranking highly, does not mean it isn’t working. It could mean you need to refine your campaign, or your campaign may just need more time to develop accurate results.
How We Can Help
Here at Be My Social, we are a social media marketing and SEO agency that prides itself on delivering successful marketing campaigns for businesses in any industry. We have an expert team who specialises in SEO to help ensure their products and services are viewed on Google by implementing the keywords that matter to their business and customers.
The benefit of appearing in the search results is that it adds to your reputation and establishes your business! To find out more about how we can help your business get to the next level, get in touch with a member of our team today!
To see more of the work we do, follow us on Instagram.