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small business seo company

How Small Businesses Should Choose Your Keywords For SEO

Search Engine Optimisation (SEO) is a vital part of any digital marketing strategy. Unlike social media and advertising, SEO does not happen instantaneously. It can take time to find the right approach. And that ultimately comes down to the choice of keywords targeted. Using a small business SEO company is a sure-fire way to ensure the right research is undertaken when finding suitable phrases that will improve their rankings on search engine results...

26/05/2022

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digital advertising agency google marketing live

Google Marketing Live 2022: The Biggest Announcements

Each year, Google Marketing Live brings together marketers from all around the world to discuss the best practices and learn more about the latest Ads and Commerce developments. And, as a digital marketing agency, here at Be My Social, we make sure we know the biggest announcements that occurred at the 2022 edition. This year, new approaches to advertising strategies were unveiled to help marketers build long-term resilience. With a keynote address and 16...

25/05/2022

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newsletter email, email marketing

How To Create Engaging Newsletter Emails

Newsletter emails offer customers and fans an insight into a business by subscribing to a mailing list. This can include a variety of elements, such as promotions, company announcements and the latest deals. The aim is to not just encourage your customers to continue with your services (and improve sales) but, to also make them feel included within the business. But, how can you create engaging content for emails that could be sent weekly?...

18/05/2022

Copy Creation, Marketing

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web development services

What Mistakes Should Web Development Services Avoid?

Web development services are vital in designing and maintaining a healthy website. Whether you yourself are a developer or hiring professional web development services; there is no question that without correct techniques, these pages would cease to function. All of these development styles, approaches, and platforms have something in common: they're all vulnerable to the same web development difficulties, which are generated by the nature of web applications. These web development suggestions are intended to...

12/05/2022

SEO, Web Design, Web Development

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illustration design

Why Illustration Design is a Powerful Marketing Tool

Is your company distinct from others in its field? Do you want people to recognise and remember your brand? Well, illustration design might be your best tool. Many people hold inaccurate assumptions about illustration, assuming that it belongs solely to the realm of art and has nothing to do with business. Yet, in a society where we are all glued to our screens, today's digital illustration is all about business. This archaic viewpoint holds...

04/05/2022

Design, Marketing

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seo packages

How Can SEO Packages Help Lower Your Website’s Carbon Footprint?

At Be My Social, we are a local digital marketing company that provides various services for all our customers. All in different ways. We understand the importance of SEO packages and how the correct strategy can improve traffic and sales for a business. But, what about other sustainable factors? When thinking about lowering the planet's carbon footprint, many might think all you need to do is recycle more and switch to an electric vehicle....

04/05/2022

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benefits of online advertising

What are the Benefits of Online Advertising?

As a digital marketing agency, we understand the benefits of online advertising and how it can positively affect businesses of all sizes. But, for optimal engagement, it is important to implement these strategies correctly. Check out this helpful guide on the benefits of online advertising and how a tailored campaign can help you. Widen Audiences One of the great things about the internet is how easy it is to access and use. With Google putting mobile-friendly...

27/04/2022

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web designer working on the responsiveness of a website

Why is Responsive Web Design Important?

Responsive web design can assist you in resolving a variety of issues with your website. It will make your website more mobile-friendly, enhance its appearance on devices with large and small screens, and increase the time visitors spend on your website. It can also help you to improve your website's search engine rankings. Continue reading to learn why responsive design is critical for your company's website. What is Responsive Web Design? Responsive design is a...

14/04/2022

Web Development

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What is Brand Design?

A strong brand is much more than a pretty face. But that doesn't mean having a beautiful face isn't important. Your brand's trademark look and feel will make it easily recognisable in a crowded market, this is known as brand design. Strategic, deliberate design is required to produce a visual identity that refuses to be ignored. But what is the process involved in designing a brand? The Basics of Brand Design Brand design is the...

14/04/2022

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good copy creation marketing

Why is Good Copy Creation Important For Your Business?

Copy creation is vital for every business’ online presence. Through platforms such as social media and their own website, good copy can organically attract traffic and influence sales. Yes, innovative website design can stand out to audiences and services should be fought after; but what if your copy is dull and boring? Find out here why good copy creation is important for every business and in which ways it can be implemented. Build Your...

13/04/2022

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website developers working on website for client

What can Website Developers do for Your Business

With the advent of new technology, it is all too easy to miss out on prestigious opportunities. This issue is worsened when one lacks the expertise to shine a spotlight on these changes. This is the case for businesses with little knowledge of website development and design. Let's face it: website development agency services have drastically altered the way the business world operates. So, if you're a serious entrepreneur or company looking to...

11/04/2022

Web Development

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seo campaign

How Your SEO Campaign Pleases Google

Search Engine Optimisation (SEO) is an important element of any marketing strategy. An effective SEO campaign allows a business to receive organic reach in a cost-effective way. It is important to understand why you are using certain SEO aspects and how to make your website crawlable for Google. Let's face it. Google pretty much decides everything on the internet. There are other search engines, but can anyone say that you "Bing" a question? A successful...

06/04/2022

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web development agency

Why Should I Hire a Web Development Agency?

So you have an innovative idea for a product? Great! Originality is a diamond in a sea of roughs, so it is important to have as much as possible in the growing market. But, how can you ensure that your main source of contact is as visible as possible? Or, stands out against your competitors? Hiring a web development agency means that you leaving your online presence in the hands of a professional. But...

30/03/2022

Web Design, Web Development

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professional seo services

How Professional SEO Can Benefit Your Business

Hiring professional SEO services is an easy way to create long-term awareness for your online presence. Unlike other marketing services, such as social media and advertising, SEO does not give you results straight away; it is a process that may take a few different strategy attempts before seeing results. Yet, it is a great way to result and expands your visibility around the local and even national area. It all depends on the SEO...

23/03/2022

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creative agency vs freelancer

Who Should I Hire? Digital Marketing Agency vs Freelancer

If your company needs a specific marketing task doing, they may need to consider outsourcing work to another person or creative agency. But, who would be the better choice? Freelancers and digital marketing agencies both have similar pros and advantages that set them apart. It all depends on your specific needs and who will better your strategy. Here is a breakdown of freelancing and creative agencies and the benefits of using them. What is...

16/03/2022

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mistakes to avoid on an seo campaign

What Mistakes Should You Avoid in Your SEO Campaign?

For every company's marketing campaign, it is important to consider several factors. What is the best way to fully showcase our set of values through marketing features? Social media and advertising are a great way to increase traffic, but an SEO campaign will make your website trustworthy in the eyes of Google. Helping out your place on search engines everywhere. Continue reading for a helpful list of mistakes you should avoid on your...

08/03/2022

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email marketing services

What Should You Avoid In Your Next Email Marketing Campaign?

Email marketing services are seen as an important aspect of overall company success; with 4 out of 5 marketers saying they'd rather give up social media than email marketing. But there are many email marketing features that should be avoided in all campaigns to ensure maximum enjoyment. Check out this helpful guide on how you can optimise your content for the best email marketing solution. Overbearing Selling and Sending Selling your services is a major...

01/03/2022

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improve seo with experts at Be My Social

How to Improve SEO on Your Website

If you are a business owner looking to improve SEO (search engine optimization) on your website then our experts are here to help with some helpful tips. There are many ways as a business you can improve your efforts for ranking higher on search engines such as Google, we will overview a number of these below. Publish Relevant Content to Improve SEO To rank highly on search engines your content needs to be of high...

25/02/2022

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web design doncaster latest trends 2022

What are the Latest Web Design Trends?

Gone are the standard "this is what we do", more businesses are revamping their website design and showcasing their services with new innovations. Features like typography and handmade graphics are at the forefront of this latest craze, all wanting to stand out from their competitors. For your company, you should consider hiring a marketing team. Here at Be My Social, we offer web design in Doncaster to make your brand recognisable. We know...

22/02/2022

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small business owner using ppc advertising to help business growth

PPC Advertising Strategies for Small Businesses

PPC advertising (pay-per-click advertising) is a model that allows advertisers and businesses to place ads on a platform and pay the host of the platform when their ads are clicked on. This means that every time a user of the platform clicks on a PPC ad the advertiser pays a fee to the search engine to display it, a prime example of this is Google Ads which most businesses use. To learn more...

17/02/2022

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graphic design services and illustrations

What is the Difference Between Illustration and Graphic Design Services?

Graphic novels have recently been making news, with an increase in sales in 2021 by 65%. It shows that graphic design services and illustrations, working together, can affect a reader. Whether this is to do with the content, depictions of violence or even the contextual impact. Most recently, Art Spiegelman's Pulitzer Prize-winning Maus, which depicts the Holocaust in an educational and harrowing way, has made headlines in the US when a Tennessee school...

15/02/2022

1

What Can a Graphic Designer do for Your Business

A graphic designer can help you to communicate visually with your businesses desired target audience. The aim is to help you sell your products and services by spreading brand awareness through visual communication. The benefit of hiring a professional graphic designer as opposed to trying to do it yourself is due to the experience and skills that a graphic designer can bring to your business. They have the right tools to ensure your content...

08/02/2022

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what-is-social-ppc-advertising

What is Social PPC Advertising?

What is Social PPC Advertising? Pay Per Click (PPC) is a must for any business wanting to expand their audience demographic and reach more customers through specifically placed advertisements. Using PPC advertising can improve traffic to your website, with the right imagery and copy. And this is no exception for social media platforms. Mixed in with organic posts, social PPC advertising appears sporadically on a person's social feed; like ads separating the drama in your...

08/02/2022

0

creat typography designer working

Why is Creative Typography Important?

The importance of typography can not afford to be overlooked when it comes to graphic design. Creative typography contributes to brand recognition and helps you to deliver your message quickly and easily. For appealing, creative typography in graphic design, you require a good understanding of the basic principles of typography. At first, this may seem like a daunting task, but with practice, you will soon develop an eye for what works. Resulting in...

04/02/2022

0

What is Brand Identity?

What is Brand Identity? Brand identity is a vital part of every business. It involves producing a set of visual design assets, making sure they are all consistent and making them represent your company to your target audience. They should represent your company's set of values and what it wants to achieve with its development. What makes your business stand out against competitors? Why should a customer use your services? It is important to answer these...

31/01/2022

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how to write engaging copy

How To Grab Your Reader’s Attention With Engaging Copy

How do you solve a problem like boring content? An age-old question. Your services might change a person's life, however, they will never know if they doze off when scrolling. It is important to have an engaging copy in your content, exciting your readers whilst informing them. Your website will have masses of competitors offering similar products and resources. How do you stand out? By having a higher quality copy of course. There are...

24/01/2022

1

psychology behind website design

The Psychology Behind a Good Website Design

Psychology is the brain of the operation when it comes to a good website design. This means you or your website designers need to understand the human mind. Here at BeMySocial, we can create your small business a professional website design that your visitors will respond to. Discussed below are several psychological factors you should consider before designing a website. The Use of Colours in Website Design You might be surprised at how dramatically the...

21/01/2022

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computer of graphic designer making social media template for graphic design

Graphic Design for Your Social Media

Graphic design will allow you to be creative and experiment with visual imagery for your business. Look at how graphic design benefits your social media while keeping in mind how it can benefit different platforms, like video and print. Different platforms and projects require differing graphic design elements, meaning sometimes it is easier to hire a professional graphic designer than to attempt it yourself. To make sure you are getting the most out of...

14/01/2022

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why digital marketing is important

How Digital Marketing Services Can Benefit Businesses

As the world is becoming more and more online, businesses should incorporate digital marketing services into their strategies to increase traffic and engagement for their product. It is vital to have these viral moments. The moments that interest people and make them want to learn more about what you're trying to sell. Here are a few examples of past successful digital marketing campaigns and tips on how these can be used in your own...

10/01/2022

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young man copy writer in friendly office environment

Why Should you Consider a Career in Copywriting?

A career in copywriting is an interesting choice for graduate students; it’s fast-paced, flexible and allows you to gain knowledge on a range of businesses and industries. However, it is not always easy to determine what a career in copywriting involves, or how to get your foot in the door. Here at BeMySocial, our experts have put together reasons why you should consider joining the world of copywriting and how to get started. Perfecting your...

07/01/2022

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why technical seo is important

Why Should You Use Technical SEO?

Looking to improve your website's visibility on search engines? You might be selling one of a kind products, but if your page isn't one of the first choices on Google, how will people know? By fully optimising different elements of your website, you can increase viewership and engage with new clients, eliminating a bounce rate and improving your business. All by just using Technical SEO. What is SEO? Search Engine Optimisation (SEO) is the process...

05/01/2022

2

PPC advertising two business people

What is PPC Advertising?

Pay-per-click (PPC) is an advertising model that allows advertisers to place ads on a platform and pay the host of the platform when their ad is clicked on. Meaning, that every time a customer clicks on PPC advertising the advertiser pays a fee to the search engine to display it; a prime example of this is Google Ads. Search engines are a popular host for advertising as it enables advertisers to display ads...

04/01/2022

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women website designer building new website

Is Your Website Design Outdated?

Out of date website design is not a hard thing to miss. You will frequently stumble across websites that look like they are still in the 1990s even if they are only a few years old. But what makes a website outdated, or more importantly, does your website look outdated? Like everything over time style changes, therefore it can be hard to tell if your website is starting to look out of date. Here...

20/12/2021

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SEO campaign important

Why Tracking your SEO Campaign is Important for Businesses

Search Engine Optimisation (SEO) is the art of making your website and its articles as visible as possible on Google. It is important to follow an SEO campaign to make this successful. It is not just pleasing an algorithm. Like anything that you care about, you need to closely monitor its process and nurture it to make it the best version of itself. Below are a few helpful tips to add to your SEO...

17/12/2021

1

creative writing to improve seo

How Creative Writing Can Improve SEO

Though the two styles seem to oppose each other, creative writing is essential in improving Search Engine Optimisation (SEO) for businesses of all sizes. The two seemingly contradict; SEO is mainly seen as a way to please an algorithm and creative writing used for descriptive and imaginative pieces. However, to improve SEO, businesses should consider incorporating both techniques in their digital marketing and make their profiles more accessible and presentable. Know Your Purpose In both...

17/12/2021

Copy Creation, SEO

1

seo myths and marketing strategy

5 SEO Myths to Ignore

We have all fallen for facts that are myths. For example, carrots help you see in the dark and lighting doesn't strike twice in the same place. Search engine optimisation (SEO) is no different, there are a lot of misunderstandings and misconceptions about how well it works. Here at BeMySocial, we want to set the record straight about the common myths that most people believe to be true about SEO and reassure business owners...

16/12/2021

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digital illustrations in Doncaster by digital illustrator

How can Digital Illustrations Boost Your Business?

Whether your business is just starting, or whether you have been a well-established business that needs updated content, digital illustrations can help you move in the right direction. No matter what industry you are in, you will always have competition. The question is, does your business stand out in a busy marketplace? Marketing comprises every form of communication your business has with your target audience and existing customers. Visual marketing is a great way...

10/12/2021

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web designer creating web design women in the workplace

How Web Design Services Can Help your Small Business

Multiple factors can lead to having a successful online presence, web design being one of the main factors. Your web design can either make or break your small business; by making a difference in how your target audience views your business and brand. Developing a website design that has a superb user experience results in a better conversion rate, ultimately leading to better business. First Impression Do not underestimate the importance of a good first impression,...

30/11/2021

0

coffee mug napkin pen seo keywords marketing

How to Improve SEO and Still Write Engaging Copy

How SEO Works Writing copy for SEO means that your content focuses on providing your target audience with valuable information to answer their queries. In addition to this, it also means you optimise keywords and key phrases that help search engines understand your copy. By writing optimised content for your users, search engines work by showing your article for relevant queries on the top results page on Google. Over time this can be a cheaper...

17/11/2021

Copy Creation, SEO

0

design services women drawing

Why a Good Logo Design is Important for Your Business

Does your business need a logo? With multiple DIY design tools online and design services available, there is no excuse not to have a logo. Your logo is likely to be the first thing people see when looking for your business, making it important to have a good first impression. Here are some helpful tips to consider when designing your logo. Why Does Your Business Need a Logo? Your logo is the first introduction to potential...

10/11/2021

0

Woman searching SEO on smartphone

SEO Tips for Optimising Blog Posts

How does SEO work? SEO stands for search engine optimisation. Optimising the pages on your website - including your blog posts - will help your site be more noticeable to people who are using search engines (such as Google) to find your product or service. This improves the visibility of your website on search engine results pages. When it comes to SEO, blogs are one of the most important aspects your website needs...

02/11/2021

0

A laptop with HTML code on it

You need a website for your business today. Here is why

In the modern era of technology where everything is digital, it has become essential for a business to have an online presence and not just on social media. Having an online website has never yielded such benefits for a company so missing out would be the worst thing you can do! Tesco’s, Primark, and Game. All are popular high street businesses that are so different but they all have one thing in common. In...

25/10/2021

Advice, Web Design

0

Graphic Illustrator Working

Want A Thriving Business? Focus on Graphic Design

Whether you like it or not, Graphic Design has a huge impact on your business. You could even go as far as saying that the deciding factor on if you succeed or not is if you put that extra effort into polishing your page with professional graphic design. It is the one thing that can make a customer decide if they want to choose you over a rival. If you look at it from...

20/10/2021

0

pepsi background

Pepsi: Logo Design and Inspiration

Pepsi is undoubtedly one of the biggest drinks known to pretty much everyone in the entire world. Partnered with record-breaking shows and events, you have most likely seen their logo plastered somewhere. But it's not just the fact you see the logo everywhere which makes the company so appealing to the customer. The logo has gone through a lot of changes throughout the history of Pepsi, and it’s not only just an image on...

15/10/2021

0

Career in digital marketing

Why Choose a Career in Digital Marketing?

Choosing a career can prove to be a monumental task as there are so many things to take into consideration. Ideally, you'd like a role that you enjoy, whilst considering long-term stability and supporting the needs and wants you have for your life outside of work. Of course you'll want to be paid adequately, a chance of progressing up the hierarchy, and a career that you can get passionate about. A career in...

13/09/2021

0

How to write good marketing copy

How to Write Engaging Marketing Copy

Writing copy is a unique and specialised skill that companies and digital marketing agencies use to enhance their business model. Writing marketing copy should not be confused with news writing, emailing, ad copy or any other textual construct, marketing copy is its own artform. Engaging marketing copy will draw on a range of elements that are used in the aforementioned copy strategies. It also features a distinct, and unique base of fundamentals that target...

24/08/2021

0

doncaster seo company

Local SEO Yorkshire is Growing; Regional and National SEO Service

For decades, London has been the HUB for the development of new industries, technological advancements and career development. However, we’re seeing a rise in the local search for digital marketing services. Search engine optimisation has become a lucrative strategy for businesses in the North of England, which is where Be My Social, a leading Doncaster SEO company, enters the frame. SEO Marketing Doncaster Here at Be My Social, we’re committed to building the online presence...

16/08/2021

0

website with content seo services

Why is SEO so Important?

Whether you're a start-up business or fully established, SEO is vital if you wish to operate successfully online. Search engine optimisation involves the implementation of key search terms into the content of your website, helping you rank higher on search engines such as Google. Successful SEO services are an essential component to your digital marketing strategy, helping you build your brand and attract more custom. But how necessary is it? High-quality social media content...

13/08/2021

0

adverts on a phone and tablet

What are the Benefits of PPC Advertising?

Pay-per-click or PPC advertising does what it says on the tin. The benefits of this digital marketing tool are compelling to say the least. This article looks at why businesses across the globe are using PPC advertising in their marketing strategies. The Positive impact of PPC Advertising Before you start to scratch the surface, PPC advertising proposes a handful of desirable benefits for online businesses, such as: Easy to track, easy to measure results Cooperates well with...

30/07/2021

0

What does the future of digital marketing look like?

Digital Marketing; What Does the Future Hold?

The digital marketing industry is constantly evolving, new challenges and trends appea everyday, and that poses the question… What is the future of digital marketing? If you see the glass as half full then challenges will present new opportunities to further your understandings and push boundaries to help pave the way to new-found concepts. 2021 has been a ‘topsy-turvy’ year to say the least. For digital marketers, the year brought many pivots and changes and...

22/07/2021

0

Online advertising is worlds ahead of traditional advertising

Online Advertising For New Age Business

With the surge of digital marketing and online advertising techniques, the days of traditional marketing appear to be numbered. That pop-up ad that trudges after you as you scroll through Facebook has just caused Steve, the man dressed up as a burger outside the local burger shack, to lose his job. Digital marketing and online advertising laud a lot of advantages over traditional marketing. The accessibility of the internet and low-cost advertising techniques are...

16/07/2021

0

SEO tracking tools

Is Your Business Using SEO Tracking Tools?

If the internet does not come into your daily life, you are more than likely living under a rock. As most of you are aware, social media and the internet occupy a substantial portion of our daily lives. In a world reliant on technology to carry out our tasks; how can we start to maximise the efficiency of our online operations? SEO tracking tools are a great way to start. Why Does Efficiency Matter? Go...

05/07/2021

0

unique illustrations drawing on ipad

Why You Should be Looking for Custom Illustrations

There are thousands of businesses competing for attention in online spaces. Staying ahead of the curve means knowing how to ensure that the content that you put out gets attention. But how can we achieve this? The short answer is; unique illustrations. Artists, Illustrators and visual designers are in high demand to create striking imagery for use online and on social media. Ensuring that your brand is unique and eye-catching is half the battle...

28/06/2021

0

website on apple mac seo services

How to Boost Your SEO with User Experience Points

Positive user experience is vital to the success of your website and online presence. Potential customers or clients who have a bad experience will, more than likely, decide to proceed without your services. Good user experience stems from a range of factors, such as content, imagery and loading times. Search engine optimisation (SEO) services are important in helping your web page rank higher on search engines like Google; but how can user experience...

24/06/2021

0

broadband money saver fibres

Broadband Money Saver: We Are Live!

Our sister brand Broadband Money Saver has today launched its brand-new website, with an updated look and feel to improve customer experience nationwide! Designed and maintained by our web development and graphic design teams here at Be My Social, we are incredibly proud to share it with you today! Based in Doncaster, Broadband Money Saver works to find customers the best deal on their broadband, TV and mobile packages. Visitors simply enter their postcode,...

21/06/2021

0

man designing website help with web design

Should I Use a Web Developer or Web Builder?

Whether you're looking to start a new business, or you need a refresh, your website is incredibly important in establishing your online brand. It’s where most customers or clients will get their first impression of you, so it needs to be professional, easy to navigate and in line with your brand guidelines. It might seem cheaper to build your website yourself, but will you be getting the best site possible for user experience?...

17/06/2021

0

Why It’s Better to Outsource Graphic Design

To help your business stand out online, you need a unique selling point for your brand. This is usually down to your graphic design, which include social media borders, videos or infographics. Designing them yourself can be tricky, and might not be up to the standard that your target audience expects. By turning to graphic design services, you know you'll be in safe hands. Here at Be My Social, we have a dedicated team...

11/06/2021

0

Use marketing analytics to your benefit by collecting the data and forming marketing strategies accordingly

What are Marketing Analytics and Why are They Important?

Marketing analytics are the cold hard facts and intrinsic data that shows you the attributes in which your business is both succeeding and failing in. To elaborate further, marketing analytics is the practice of calculating information to gain a comprehensive understanding of marketing performance which in return helps to enhance a business’s ROI. Marketing analytics provide a scope for brands to distinctly focus on their marketing strategies. Through these banks of data, businesses can...

04/06/2021

0

local seo services on ipad

Technical SEO; More Than Just Content

When most people think of an effective SEO strategy, they think it relies solely on the web content and routinely ensuring that articles are posted onto the site. Whilst this is true for the most part; effective, reliable SEO is also down to the technicalities of what generates traffic and conversion. Trying to perfect an SEO campaign on your own can be quite difficult, but by turning to local SEO services, you can...

28/05/2021

1

You can hire a digital marketing agency to handle your graphic design affairs

Graphic Design Tips for Small Businesses

In a world dominated by visual concepts, graphic design is more important than ever before. Whether at home, work or out and about; you are bound to run into a screen of some sort along the way. It is in the best interests of companies large and small to garner the intention of every viewer through innovative and memorable designs. Graphic Design Caters to All Scales Today’s market is saturated with businesses of all sizes...

25/05/2021

6

Online advertising is rapidly taking over the digital marketing industry

Why New Age Businesses Choose Online Advertising

With the surge of digital marketing and online advertising techniques, the days of traditional marketing appear to be numbered. That pop-up ad that trudges after you as you scroll through Facebook has just caused Steve, the man dressed up as a burger outside the local burger shack, to lose his job. Digital marketing and online advertising laud a lot of advantages over traditional marketing. The accessibility of the internet and low-cost advertising techniques are...

20/05/2021

1

Use SEO to identify user search interest

User Search Interest; A Must Know SEO Trend in 2021

Search engine optimisation trends are constantly evolving. The way Google and other major search engines recognise quality content lies in the hands of SEO professionals. An excellent SEO strategy should begin by putting yourself into the shoes of the consumer. You need to identify whether the brand in question is publishing satisfactory content; if they are trustworthy and if the website is easy to navigate on all channels. But what SEO strategies and tactics will...

12/05/2021

1

Digital maturity can determine the longevity of a digital business

How Digital Maturity Affects Digital Marketing

If you’re a new business owner it is highly likely that you will venture into the digital world in order to conduct operations and attempt to galvanise success, in order to do this successfully you need digital maturity. The shift towards digital businesses is accompanied by a paramount need to remain digitally mature, but what is it? Digital maturity determines the longevity and the relevance of a business in the modern marketplace. The higher the...

06/05/2021

Advice, Marketing

1

AI is the future of digital marketing.

How Artificial Intelligence and Digital Marketing Coincide

While we certainly haven’t reached the cyborgs ravaging earth era; artificial intelligence or AI certainly has a hold over our society. AI is already transforming the digital marketing industry as we speak. It helps speed up and optimise many aspects of day-to-day marketing life. The idea of AI systems taking over is ever present, but the surge in volume comes with a surplus of benefits. This article will explore some of the most effective...

30/04/2021

1

Copywriting Checksheet

How Important is Copy Creation for your Business?

Copy creation is a cost-effective and sustainable method in capturing customer perception. Through proper copywriting, you can achieve a number of helpful results that aid in the growth of your business. By making your campaigns and online endeavours coherent, copywriting ensures that all of the marketing collateral you produce is consistent with your brand's voice. This article explores some of the most integral concepts that come with effective copywriting; an insight into building a business...

22/04/2021

1

Business chart on Ipad

How Is Digital Marketing Evolving?

The digital marketing industry faces new challenges every day. If you see the glass as half full then challenges will present new opportunities to further your understandings and push boundaries to help pave the way to new-found concepts. 2021 has been a ‘topsy-turvy’ year to say the least. For digital marketers, the year brought many pivots and changes and accelerated already existing trends that are set to impact the future of the industry. The Impact...

16/04/2021

1

Website Plan on desk

Why Your Business Needs A Website

The rule of first impressions is the same in business as it is in the real world. Your initial encounter with another entity, whether that is a person or the interior of a store, can leave a lasting effect that is often hard to undo. This is the reason we dress nice and look presentable; we want to appeal to people and leave a positive impression. The same theory applies to web pages. If...

09/04/2021

1

content seo marketing computer person writing

SEO Implementation; How to Work With Your Marketing Agency

Once you've taken that all important step into improving your business online, it's time to really get into the nitty-gritty of understanding exactly what a marketing agency provides. Sure, they're the experts, but it's always good to have a decent grasp on the strategies used to improve revenue and traffic. When it comes to SEO, marketing your product depends on it. By using keyword research and keeping an eye on search engines, you...

26/03/2021

Copy Creation, Marketing, SEO

1

digital marketing imac computer

How PPC Advertising can help your business grow

Many online businesses encounter the same fate when it comes to growing their identity. They tend to hit an invisible wall in the search for rapid growth, causing sales to stagnate; a feature no business sets out to achieve. SEO is an efficient way to conjure up leads but, it can take months or even years to source desirable network traffic. Enter PPC advertising. What is PPC Advertising? ‘PPC’, abbreviated for ‘Pay Per Click’ does...

18/03/2021

Advertising, Marketing

1

typography trends your business should follow in 2021 blog header image

Typography Trends Your Business Should Follow in 2021

A key part of any business's brand identity is the typography. Many businesses often overlook the importance of using the ideal font, but it’s one of the most important design elements you should be focusing on. It’s one of the first things a person will see when they first interact with your brand, whether it’s on your website, an advertisement, or even a social media post. The right font, coupled with the right colours,...

08/03/2021

1

Web design banner pencils pointing towards top

Getting Your Brand Noticed Online

Like all businesses, whether start-up or long-established, you need to have a prominent presence online in order to survive. More and more people are turning to online shopping to buy their products, so your website needs to be visible in order to thrive. By establishing a target audience and aiming to attract their attention, you can build your web design, content and social media strategy around them. All aspects of your online brand need...

24/02/2021

Advice, SEO, Web Design

0

Web design three computers on a desk image

Making your Website and Marketing Campaign Work Together

When businesses think of successful marketing campaigns to help improve traffic and revenue, they usually put it down to good social media advertising and digital marketing through online engagement. Although these are the main aspects you need to be focusing on, your web design and structure can play a big part in customer satisfaction. Your existing clientele and target audience need to be interested and engaged if you want them to return. Therefore,...

16/02/2021

Copy Creation, SEO, Web Design

5

why your on-page seo isn't generating traffic main banner image on header

Why Your On-Page SEO isn’t Generating Traffic

So, you’ve worked on your website SEO (search engine optimisation) but you’re not seeing the increase in traffic that you were hoping for. This can be highly frustrating, especially when you’ve most likely spent a lot of time improving your pages. We’ve written down some of the reasons why you’re probably not getting the traffic you were expecting, and the steps you can take to fix the issues. New Pages in Sitemap To get your website...

12/02/2021

Advice, Marketing, SEO

22

Digital marketing banner

SEO and Digital Marketing: What You Need to Know

In order to build a successful, prominent online brand, there is certain criteria you must meet to attract the right audience. Active social media presence, search engine optimisation (SEO) and a cohesive and easy-to-navigate website all contribute to your business’ development and progress. By hiring a digital marketing agency, you can help your brand thrive by ticking all of those boxes. To survive online is essential for business growth, especially in this day and...

02/02/2021

Advice, Copy Creation, Marketing, SEO

27

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We Welcome Georgina!

As we continue to grow and develop as a business, providing job opportunities across Doncaster and the wider Yorkshire region, we are incredibly excited to welcome Georgina to our team! Her experience and expertise in the sales and marketing industry will enable us to grow our client base and ensure that our customers' needs and expectations are expertly met. Having worked as a sales and marketing executive in her former role, Georgina looked after...

29/01/2021

15

Improve Website Traffic With OnPage and OffPage SEO blog post header image

Improve Website Traffic With On-Page and Off-Page SEO

No matter your business size, or type, it’s important to make sure your online presence is as strong as it can be. In this article, we’re going to talk you through ways you can improve website traffic by optimising your pages for best SEO practices. Follow these best practices, and you’ll have a better chance of ranking high in relevant search results. But at this point, you may be wondering what the difference is...

27/01/2021

Advice, Marketing, SEO

0