As a new business, you want to get as much attention and traffic as possible to spread the word and make a name for yourself. But where do you start? You could market your business yourself, but you might not get very far. Marketing agencies have all the resources you need to help your growing business thrive.
Be My Social are an experienced marketing service based in Doncaster who provide advertising services for companies across the UK. Specialising in keyword optimisation, web design and social media operations, Be My Social work efficiently and passionately to ensure that your business is receiving the right online traffic.
Thinking of investing in a marketing agency? Take a look at some of the benefits below.
You Can Focus on Other Aspects of your Business
To save money, it might be tempting to operate your digital marketing strategy yourself. This can be done, but only to an extent and won’t always get you seen by the optimal amount of your target audience.
Also, the time it would take to successfully run your social media marketing campaign, and perform SEO (search engine optimisation), it could end up negatively affecting your business. The marketing world is constantly adapting and changing to fit an ever-growing society, so doing it yourself is time-consuming and infeasible, and business owners don’t have the time to keep up.
In the end, you’re left with a choice between hiring a marketing agency or hiring someone in-house. There are many advantages to hiring a digital marketing service to design and develop your online presence. Once you’ve found the right one, you can relax and know that you’re in good hands.
You Keep Your Payroll Down
Many businesses turn to hiring an employee to do their marketing rather than an agency because it seems like the simpler thing and will save them money. The problem with this frame of mind is that most business owners don’t really have a basis for comparison, so end up making assumptions.
It’s common for business owners to assume that paying a marketing agency for their time works out more expensive than paying an employee’s salary. This is, in fact, a big mistake to make and can end up costing your business money.
A lot of employers fail to take into account the added costs and attributes associated with hiring an employee. You aren’t just paying their salary, but taxes, pensions schemes and sick days all add up. If your employee needs to be enrolled onto training courses, then the total cost of hiring them can add up quickly.
When hiring a marketing service, you don’t need to worry about these issues. You have a team of people providing you with a full service rather than one person, and you don’t need to worry about losing them to holidays or sick days.
You Get a Lot More Than Just Marketing
When you hire a marketing agency, you get a bundle of products and services. You get access to expert content and copywriters, search engine optimization professionals, social media operators, graphic designers, and website design experts.
Finding an employee skilled in all of these areas can be hard to come by. Even then, it can be overwhelming for one person to do so much, and the work produced might not be up to standard.
When you hire a marketing service, you can miss out on the interview process of a new hire altogether, and put all your focus into one agency that has a team of professionals behind them.
Here at Be My Social, our team are experts in their fields and can provide you with an optimal service. Whether that’s SEO or content writing for your website, we have the perfect team to help get you noticed online.
Your Existing Staff Can Focus On Their Job
An alternative to hiring someone new is getting your existing staff to do it for you. But giving extra responsibility to your staff, especially in areas that they aren’t skilled or trained in, can reduce the productivity of their original job, and will be ineffective in the long run. Your marketing efforts will also lack consistency.
Digital marketing agencies can help you develop a strategy and help you optimise your advertising effectively, allowing your business to operate smoothly. Your digital agency are experts in what they do, so you know you’re getting a good, professional service.
There Is More Manpower Behind Your Marketing Strategy
When hiring in-house, the only way to increase your marketing team is to outsource and keep hiring employees. Marketing agencies already have a full, well-equipped team to help you maximise your strategy and can implement effective methods to ensure that you’re getting traffic to your online brand.
Marketing agencies can also help you scale faster, as they have the knowledge to use marketing techniques that your staff may need to be trained for. For example, if you want to run a Facebook ad, your digital marketing team can get that done for you promptly.
In Conclusion
Hiring a marketing service to implement a strategy that is effective is much cheaper and easier than hiring an in-house employee. Also, you’ll be safe in the knowledge that you have a full team of experienced marketers behind you.
Do you need help with your online presence? Be My Social are a marketing agency based in Doncaster who specialise in SEO, social media marketing, web design and content writing. If you want to enhance your marketing strategy, contact us by calling 01302 315 077. Alternatively, you can fill out our online form. Make sure you follow us on social media too!
