When thinking about SEO (search engine optimisation), there are a lot of different important factors to consider. Good SEO can enhance your business’s visibility online, which in turn increases traffic to your website. When the relevant keyword research is being implemented, it allows your web page to climb up the ranks of Google and other search engines.
Sometimes, to achieve high-quality technical SEO, it might be worth considering a professional company to help improve your SEO strategy and enhance user experience. Here at Be My Social, our team of experts are on hand to assist you with your search engine optimisation and can help bring the relevant audience to your site.
Are you ready to start building a campaign that’s both efficient and effective? Read our article below to find out more.
Establish Your Goals
First things first when establishing your online brand and marketing campaign; what exactly do you want to achieve? The broad idea is that when people search for topics related to your brand, your website will appear on search engines. This, of course, can generate sales and traffic, enabling your brand to become more recognisable online.
However, it’s also worth focusing on exactly who you want to attract to your site. How you’re ranking factors into the type of person searching, so developing a piece of content with them in mind can make all the difference between making a sale and not. When thinking about SEO, try to draft a lookalike audience for your brand. For example, if you’re a company that sells women’s lingerie, you’re not really looking to attract men. Establishing the ideal customer can help your SEO campaign to get off the ground, and will help out with your brand identity too.
If you need some help identifying your target audience, we’re here to help. Be My Social are a marketing and SEO company in Doncaster who are helping out businesses across the UK. We can implement search engine optimisation tactics to help you score higher in search engines, understanding exactly what they want and need.
Research Your Keywords
Now that you’ve established who your target audience is, including their age, lifestyle and interests, you can start to craft your keywords. These are words that your audience could be searching to find your site, so you need to ensure that they’re included somewhere on your webpage. This could be in the general copy of your site, in meta descriptions, or in online articles.
Keywords don’t necessarily have to be singular words. Consider implementing long-tail keywords to broaden your appearance on search engines. For instance, if you’re selling chocolate, don’t just use “chocolate” or “confectionary,” try including your location, such as “chocolate sellers in London.” People don’t tend to just search for one word when they’re on the hunt for something. They like to use short-form sentences such as “chocolate near me,” so make sure you remember that when drafting your keywords.
Here at Be My Social, we understand SEO and what Google wants. We utilise top quality software to generate organic keywords perfect for your brand, as well as analyse what your competitors are using and how they’re ranking. Using this knowledge, we can operate a successful SEO campaign that can enable you to rank higher on search engines and get you noticed by the relevant audience.
Optimise Their Placement
As previously mentioned, your keywords need to be placed throughout your site. Whether that’s in the copy of your pages or within any articles written, they need to be present at all times to ensure that you rank. Other ways to boost your search engine optimisation include the presence of external and internal links to keep the audience engaged and browsing your site. But without keywords, your audience won’t get there in the first place.
Another way to implement keywords is by using them in your meta tags. Meta tags don’t appear on the page physically but are encrypted into the code. They help the search engines understand exactly what the page entails, so if your audience is searching for the right things, you have more chance of being visible to them. SEO is incredibly important for your brand to succeed online, but overloading your page with them can downrank your page, so it’s critical to know when enough is enough.
At Be My Social, we know what keywords to implement and how many to use. You don’t have to be a search engine optimisation expert, because we can organise everything for you. We can help you generate traffic and custom, so all you have to worry about is sales and profitability.
Analyse Volume and Traffic
Once you’ve implemented your keywords and SEO campaign, it’s time to start monitoring how they perform. Here at Be My Social, we use a software called SE Ranking to monitor keyword performance and whether we need to implement more content to drive-up traffic.
If a keyword you have implemented has a high search volume, it can be harder to get noticed due to the sheer amount of competition. When looking at your SEO performance, focus on keywords that have moderate volume, so you can work your way up the search engine rankings. Once you’ve got the hang of them, you can move on to words with larger volumes. If you see yourself dropping on the rankings, try shuffling around the website copy, or write an article centred around a topic relating to that search term.
You should also monitor how visible your site is on search engines like Google, and how much traffic you are garnering. If you see yourself slipping, you can improve your SEO by adding more keywords or including more of the same on your site. If you notice some keywords that have low volume, that doesn’t mean you shouldn’t focus on them. Try implementing them somewhere on your site, as on the odd chance that someone searches for it, your site might be the first to appear.
Here at Be My Social, we can monitor how your keywords are performing, and make changes accordingly. When it comes to search engine optimisation, we know how to implement a successful campaign, which benefits your online visibility and drives up traffic to your site.
We hope that this article has made the process of SEO a little easier to understand. Good search engine optimisation can be the make or break for your business’s presence online. With more people using the internet than ever nowadays, having good online visibility is so important for your company’s ability to thrive.
Here at Be My Social, our expert SEO team are on hand to assist you with all your campaign needs. Our state of the art software enables us to track and implement the keywords that matter to your and your audience. Knowing exactly what to do when it comes to search engine optimisation can be difficult, so turning to a professional SEO company to help you out can be a smart business venture. If you’re looking for SEO help, please get in contact with us by calling 01302 315 077. Alternatively, you can fill out our online form.