What is Google Shopping?
Even if we don’t realise it, our endless scrolling is surrounded by Google Shopping ads. Across the search engine, you will see targeted and suggested products that are related to a user’s search history. This is a great opportunity for businesses to widen their audience, using certain demographics like location and gender.
Here at Be My Social, our advertising executives will set up a Google Ads account and create an eye-catching product feed. Either using your images or, as an added feature, having unique bespoke graphics featured on the ads. Google will then do the rest and advertise to relevant users.
Why Advertise on Google Shopping?
Recently, Google has updated its preferences and has focused more on mobile-friendly web content. That means, when using Google Shopping ads, they will automatically be put on these sorts of websites to be accessed by audiences on the go.