PPC Advertising Strategies for Small Businesses
PPC advertising (pay-per-click advertising) is a model that allows advertisers and businesses to place ads on a platform and pay the host of the platform when their ads are clicked on. This means that every time a user of the platform clicks on a PPC ad the advertiser pays a fee to the search engine to display it, a prime example of this is Google Ads which most businesses use. To learn more about what PPC advertising is, read our previous article.
If you are a small business starting and you are looking for ways to increase the amount of traffic and potential leads to your website, then it might be time to consider PPC advertising. But with PPC ads being such a diverse area of marketing, where do you start?
Plan Your PPC Advertising Budget
As a small business just starting the last thing you want to do is blow all of your budgets and have nothing left to show for it. When first starting with PPC ads, it is best to start slow and steady. On Google Ads, some clicks can cost a substantial amount of money. That is why it is crucial to know what you are doing. Thankfully, advertising networks like Google Ads will let you set a daily budget to be on the safe side. Once you reach your daily budget, running ads will be paused for the day to make sure you do not spend any more.
If you are successful in your campaign and start to see a profit, this is when you can increase your daily budget slowly. By following a simple daily budget plan, you will be able to achieve the most out of PPC advertising without the worry of losing all of your budgets. There are several ad networks to choose from, so be sure to choose the right one for your business.
Write Engaging PPC Advertising
If people are not interested in your ad in the first interaction, they are unlikely to click on it. Therefore, meaning your time and budget has been wasted and has not achieved the goal of leads and sales. To boost the chances of your campaign ad getting clicked, you need to grab their attention and stand out from your competitors. Engaging PPC ads should be straight to the point and include benefits such as free shipping.
Look at Your Competitors
When starting it can be difficult to know where to start when researching what keywords are relevant to your business. With thousands of keywords out there, how do you narrow them down to only target the most profitable keywords?
Using tools such as Answer the Public and SEMRush, you can view your competitors’ websites and see the top keywords they are all bidding for. Though you could use the same keywords as your competitors for your campaigns, the chances of them being successful if your competitor is bigger than your business is slim. The likelihood is that they will have a whole PPC ads team whose primary job is to manage their ads and campaigns. Therefore, if you are a small business owner attempting to do it alone your competition is already one step ahead of you.
Hire a Professional
Here at BeMySocial, our advertising executives specialise in building PPC advertising campaigns for clients in a wide variety of different industries. We would love to write that everything will be perfect if you choose to work with us, but the reality is that you have to invest time and money to develop and sustain a viable PPC ads strategy. To find out more about the services we provide, get in touch with us by our online form or by calling us on 01302 494 050 to speak to a member of our expert team. To stay up to date with our latest news, follow us on Twitter!