If you don’t fully know what you’re doing, PPC advertising will cause the overall cost of sales to spiral quickly. It’s important to set and agree on expectations at the start, and be patient enough to allow the test and learn phase.
For smaller businesses, it’s important to be prepared for your first investment to be a fully sunk cost. That’s with any agency or especially if you opt to do this alone.
If you do choose to hire someone to help you, then that will incur fees too. We’d love to write that everything will be perfect if you work with us, but the reality is that you have to invest time and money to develop and sustain a viable PPC strategy.