Social Media Management Tips for Small Businesses
As a business in the modern world, it’s commonplace to have an active social media account and distribute content through a range of channels. However, in order to establish a successful strategy, it is of paramount importance that you conduct excellent social media management.
Here are some need-to-know tips that will help you build and implement a sturdy social media management plan.
Underline Your Campaign Goals
The first step is to understand what success means to your business. Define your goals as specifically as possible and, more importantly; understand the ways in which you can track and measure these goals.
For example, if you want to increase the traffic to your website, setting a goal of ‘increasing website traffic’ is a poor perception. You should in fact set the goal of increasing website traffic by 15% within a two month period. By being specific, you’re making sure your goals are measurable, attainable, relevant and timely.
Understand the Movements of Your Audience
If you were handing out flyers for a new IT shop, you wouldn’t take those advertisements down to the local skatepark to attract potential customers. This is because your target audience isn’t loitering around the skatepark.
To effectively manage your time, you need to identify the platforms that your target audience are using.
Achieving this is easier than you think. Using pre-existing analytics, conduct research and consider creating a survey containing relevant questions. Monitoring software such as HubSpot allows you to receive notifications regarding conversations held within certain topic areas.
Establish a Plan of Action
There are some great parameters you can start off with like how often you’re going to post and the tone of voice you want your brand to set.
You should determine the message you’re trying to spread and the way in which you wish to deliver it.
If you’ve come to terms with the necessary attributes of your audience then you can focus on the type of content that will be distributed across your chosen channels.
It’s important to create conversations online and refrain from constantly self-promoting your products and services. Instead, encourage users to indulge in your content through engagement and conversation.
Know When to Seek External Social Media Management
Social media management is a full-time job which often requires a team of qualified experts. It is common for businesses to try their hand at in-house social media management but soon realise that the time and resources it takes are far beyond their capabilities.
A marketing agency can offer improved resources that boast a greater value. Along with an agency comes an entire team of social media executives, graphic designers, copywriters, paid ad analysts and content creators.
If you are looking to outsource your social media management; then get in touch with us at Be My Social for all your social media management in Doncaster.