A key part of any business’s brand identity is the typography. Many businesses often overlook the importance of using the ideal font, but it’s one of the most important design elements you should be focusing on.
It’s one of the first things a person will see when they first interact with your brand, whether it’s on your website, an advertisement, or even a social media post. The right font, coupled with the right colours, will influence not only how you look to potential customers, but help to dictate their first impressions of your brand.
We’ve given you a helping hand by listing 5 of the main typography trends emerging in early 2021.
Serif Fonts
Whilst sans-serif fonts have been the go-to design trend for many years, good old serif fonts are coming back into play. With small strokes attached to each letter, they bring with them a clean, minimalist vibe, which works well across multiple types of business.
There are a huge selection of serif fonts out there to take a look at, but we recommend the following:
Brutalist
Whilst the name is synonymous with 60’s concrete architecture, brutalist-style typography dates all the way back to the 1930’s. It’s strong, bold design creates an impactful look when used in conjunction with blocks of colour. The architectural movement has come back into fashion in recent years, and now the font style has too.
For a raw, attention-grabbing font, check out these choices:
Cyberpunk
A throwback to the 80’s era of retro-futurism, cyberpunk / vaporwave is another style of typography that has been steadily growing in popularity across social media channels. If your business is involved with the digital world, using a cyberpunk font could help get some attention on your next social media posts.
Go back to the future and try out these cyberpunk / vaporwave fonts:
Outline Fonts
Outline fonts are exactly what the name suggests. They are most often seen in headers, website banners or advertisements. They work best when placed alongside a bold font. Often, your outline font set will come with an opaque typeface too, so we recommend putting the two together for the best visual design.
Take a look at some of these outline fonts that we’ve found available:
New Psychedelic
New psychedelic is a modern take on the groovy vibes of the ’70s and ’80s. Originally taking inspiration from the art-nouveau movement, its care-free feel and exaggerated forms work incredibly well in more artistic circumstances such as posters and social posts.
We’ve listed some of the best new psychedelic fonts that we could find:
Summary
Looking for more graphic design tips for your business? Take a look at some of our other blogs, such as A Refresh of Basic Design Suggestions and Why and How to Create a Responsive Logo.
Interested in getting a digital marketing agency to build your brand identity? Maybe you need help creating engaging social media posts. Or you want to implement the very best SEO and web design practices.
Thank you for reading our article on typography trends in 2021. Get in touch with the team at Be My Social today by using our contact form!
