What is Brand Identity?

What is Brand Identity?

Brand identity is a vital part of every business. It involves producing a set of visual design assets, making sure they are all consistent and making them represent your company to your target audience. They should represent your company’s set of values and what it wants to achieve with its development.

What makes your business stand out against competitors? Why should a customer use your services?

It is important to answer these questions and truly clarify how you want to be presented to audiences. Once you know this, you can start to produce and design visual brand assets, so that your products are recognisably yours. Having a strong brand identity will help your business grow, giving you benefits such as brand recognition and conveying consistent messages across your marketing strategy.

What Are the Brand Identity Elements?

This isn’t just your logo. It is every component that surrounds your company and your set of values that you want to portray. These can include:

  • Logo
  • Colour Palette
  • Typography
  • Style consistency

A logo is a key part of having a strong brand identity. Your logo should be recognisable and specifically tied to your brand’s set of values. It should be heavily featured throughout your website and any content you produce, including social media. Either the main feature or just in the corner, social media posts should include a logo so your audience knows that it is your content. In the world of endlessly scrolling, how do you grab your audience’s attention? A logo could be the difference between them ignoring your post, to them stopping and reading more.

It is a good idea to create a style guide for your business, making all your content consistent with your brand identity design. This includes fonts, imagery and colours.

Having a colour palette adds to your brand identity design and makes content recognisably yours. For example, on Be My Social’s feed, all posts are consistently designed with a light blue style. It means that if you scroll through its history, everything is in uniform and identifiably the company.

How You Can Build a Strong Brand Identity

Research. Research. Research.

It might seem simple, but it is a great way to gain insight into how to market your business for your specific target audience. Find out what their needs are, or what styles they prefer by orchestrating questionnaires through social media posts. Test the waters out in the early days of your style guide and find one that works for both your audience and your company.

Also, highlight what makes you stand out from your competitors. Find out how your vision differs from other brands and showcase this in your content. Come up with unique visual brand assets that are specifically yours. Don’t just use generic images that anyone has access to. Create original designs! 

It is a good idea to have an in-house graphic designer or illustrator that can cater their style towards your overall brand identity; making sure all posts are consistent and distinctive. At Be My Social, we have a talented illustrating team that design unique avatars for the rest of the staff. It allows us to not just showcase the company’s originality, but also praise a specific team member for certain projects.

How Be My Social Can Help

Be My Social is a social media management company that provides various services to help businesses build and expand their overall brand identity. Our onboarding call allows our team to work closely with you on finding a suitable tone of voice and brand identity design that you want to present to your customers. We will ask you to send over any existing visual brand assets, that we can either use in our strategy or our graphic designers and illustrators can create new designs.
We offer a range of services that includes graphic design, advertising and content creation; all that can be elements for your overall brand identity. For more information, fill out our online contact form and a member of our team will be in touch. Alternatively, check out our Instagram and LinkedIn for daily updates and helpful guides on how to improve your brand identity design.