For businesses, it is important that your audiences can easily access your services and recognise your brand identity through various mediums. Many hire a marketing team, using styles such as social media, advertising and email marketing strategies. Yet, what about the benefits of hiring a local marketing company?/
With many companies focusing on their digital image, there are many benefits to hiring a local marketing company to target specific audiences more efficiently. Find out more here.
Local Marketing Companies Know the Area
A local marketing agency will be familiar with the area and will be able to build on a strong foundation already in place. They are well-versed in the area, its people and have the best insight into the local community.
They are knowledgeable in the culture, history, and demographics, but they can go above and beyond. A local marketing company will know who your competitors are. As well as the biggest businesses in the area and what marketing strategies they are using. From simple competitor research, a local marketing company can easily analyse their content, keywords they are targeting and any advertising or email marketing strategies they are implementing. We have experience working with clients from a range of sectors such as finance and legal services.
More Accessible and Personal
When you work with a large agency or one that is situated outside of your area, it can be difficult to get in touch with the people who are in charge of your account. They could be swamped with other clients, unavailable to travel far for face-to-face meetings, or simply forget who you are.
However, hiring a local marketing company ensures that you can maintain close contact whilst their marketing strategies are in motion. Whether this is through video calls or even in-office meetings, these local connections are more likely to remember your name, your brand identity and the overall goals that the marketing strategy will emit.
Hiring a local marketing company also implies local connections. Your agency can use its network to link you with the people who can help you grow your company. All in the local community. For business-to-business marketing, local connections are equally crucial.
Relationships are frequently used by local businesses to make purchase and service decisions, with some of those connections more essential than minor price variations. A local firm will consider it part of the appeal if it means continuing or building a relationship they enjoy.
Local relationships can also mean knowing what your competitors are up to. This allows you to distinguish your strategy from theirs. This distinguishes you from your competitor in the minds of clients, and it emphasises your strengths and community ties.
Targeting Local SEO
Search engine optimization (SEO) is a vital part of any marketing strategy. It works in part by including internationally searched keywords relating to your services into the content of your website. However, for businesses in the local community, there is a more efficient way to do this.
Local SEO is the practice of incorporating locally searched keywords and phrases into content in order to increase the number of searches for possible clients in your area. By implementing local SEO services, service-based businesses will eventually find that more local people are finding their websites when searching for industry-related terms on the internet. This can include targeting local keywords that end with “near me” or “local”.
In addition, at Be My Social, we offer SEO services for our clients to help boost rankings on Google and widen audiences for businesses. Find out more here.
Be My Social
Here at Be My Social, we are a local marketing company based in Doncaster, South Yorkshire. We focus on providing a variety of high-quality services to businesses in the local community. This includes tailored email marketing strategies, social media marketing and advertising. All of which can point more users to your services.