If you are a business owner looking to improve SEO (search engine optimization) on your website then our experts are here to help with some helpful tips. There are many ways as a business you can improve your efforts for ranking higher on search engines such as Google, we will overview a number of these below.
Publish Relevant Content to Improve SEO
To rank highly on search engines your content needs to be of high quality and have authoritative keywords. Quality content that is designed for your intended user audience is a great way to increase your website’s traffic, which will improve your overall website’s authority and relevance on search engines.
Update Site Content Regularly
Updating content regularly is seen as one of the best indicators of a website’s relevance, so therefore it is crucial to keep it fresh and up to date. You can audit your website’s content on a monthly schedule to see where updates are needed.
Writing additional content by adding a news or blog section to your website that is rich with keyword phrases can also help to improve your SEO. Blog posts can be used as short updates about certain topics you are trying to target. You can also interlink your content management system (CMS) web pages and blog posts to help give a potential reader a better idea of what the topic is about.
Metadata
When you design a website, each page will contain a space between the <head> tags so that you can insert metadata or information about the contents of the page. If your website was originally produced by a CMSit will have already been pre-populated with this data across your website.
Title metadata are in charge of the page titles displayed at the top of a browser window and for the headline within the search engine results. If you have a CMS website, there will be an automated system already in place for creating a meta title for each web page based on your page title. This is why it is important to choose a title with a relevant keyword to optimise your SEO.
Description metadata is a description that a web browser uses in your page search return. A good meta description will often contain two sentences, though sometimes set word counts will not allow for more than one. Therefore, it is important to use your relevant keywords within the meta description. Though search engines are not guaranteed to use your meta descriptions it is still good to give them the option.
How Be My Social Can Help
Here at BeMySocial, we are a social media marketing and SEO agency that prides itself on delivering successful marketing campaigns for businesses in any industry. We have an expert team who specialise in SEO to help ensure their products and services are viewed on Google by implementing the keywords that matter to their business and customers.
The benefit of appearing in the search results is that it adds to your reputation and establishes your business! To find out more about how we can help your business get to the next level, get in touch with a member of our team today!
To see more of the work we do, follow us on Instagram.
