Technical SEO is a multi-faceted service that focuses on optimising websites for Google’s search engine. It differs from literate SEO which focuses on including keywords and phrases; and instead is implemented through website speed, hyperlinks, and ensuring proper use of HTML tags, to name a few.
For a greater in-depth explanation of what technical SEO is and how it can benefit your e-commerce business, read below.
Technical SEO & Website Architecture
Website architecture refers to the way in which a website is structured, an optimal website structure is clean and well-organised. It includes ‘easy to understand’ URLs which makes it easy for search engine crawlers to access and index all pages on the site.
The use of hyperlinks to internal pages and external sites should also be included within the structure of a website, providing links to other online relevant content helps Google’s search engines to discover the page. It also improves the user experience by providing additional context and relatable content.
Ultimately, by improving user experience this will further drive traffic to the website and make it easier for Google’s search engine to pick the website up.
Moreover, regards technical SEO a website URL should be easy and descriptive to read, providing a clear indication of the page’s content. This makes it easier for search engines to understand the page’s content and for users to remember and share the URL.
Technical SEO & Website speed
Statistical data shows that 53% of mobile visitors will leave a website if it doesn’t load within 3 seconds. In today’s digital era, what people enjoy is convenience. They want access to information as soon as possible and slow search times may lead to them getting that information from elsewhere if their first choice of website isn’t loading.
Technical SEO can help optimise a website’s speed by minimising file sizes, compressing images, leveraging browser caching and optimising code. The more responsive a website is the more likely Google search engines will optimise its content, as it’s a convenient feature which improves overall user experience.
Technical SEO: HTML Tags & Meta Descriptions
HTML tags provide context for search engines about the content of a page and meta descriptions refer to the small bio people can see prior to clicking on the link to your website.
Technical SEO focus on making sure that all pages on a website have appropriate titles, meta descriptions, and header tags. These all help search engines to understand what the page is about which helps it to rank higher on Google’s search feed.
Not to mention if you have a quality meta description and you’ve got solid titles that all tie into what it is your talking about, this will entice consumers into engaging with your website simply because it looks good. Of course, this doesn’t form the entire base for a solid technical SEO structure but it definitely plays a part.
Technical SEO: Logical & Clear Hierarchy
In order to optimise your website using technical SEO, your content should be structured with the most important and relevant information at the top of the web page.
This hierarchy should be reflected in the website’s navigation menu and URL structure, making it easy for users to understand the organization of the website.
Technical SEO: Ensuring Content Isn’t Repetitive
Posting consistently on Google platforms using optimisation techniques is a great way for people to reach your website, however, if you’re posting the same content then this may confuse Google’s search engine.
The reason being, if multiple web pages on your site are showing the same content, then how will Google know which one to rank highest? Consequent to this confusion, Google may give all pages with the same content a lower ranking as it won’t know whether to favour one or the other.
This will lead to an overall decrease in technical SEO which is why optimising your website by keeping niche yet differentiating content is important.
When it comes to optimising your website as an e-commerce business owner, it’s important to consider different aspects of both technical and illiterate SEO, for maximum website optimisation.
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