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benefits of online advertising

What are the Benefits of Online Advertising?

As a digital marketing agency, we understand the benefits of online advertising and how it can positively affect businesses of all sizes. But, for optimal engagement, it is important to implement these strategies correctly.

Check out this helpful guide on the benefits of online advertising and how a tailored campaign can help you.

Widen Audiences

One of the great things about the internet is how easy it is to access and use. With Google putting mobile-friendly websites first when organising their rankings. People will access websites; Google questions not just at home, but whilst on the go. Think about how many people you could reach with the right online advertising.

You might only target locally, to begin with. However, an advertisement campaign can bring in new traffic and attract wider demographics that without the internet, would not be possible.

Instant Feedback

What better way to find out if you’re doing a good job in your business, than instant feedback. And that’s what you get with online advertising. Through social media channels, such as Facebook and Instagram, your customers can react to the content you publish, like adverts. Whether it is positive or negative, any feedback is constructive as it can influence the content you publish in the future.

At the end of the day, your customers are the most important part of your business. You need them to be happy and positively engage with your services or products.

Targeted Campaigns

Before the internet, digital marketing campaigns included advertising on mediums such as television, billboards and flyers. Though these methods would still have reached thousands, there was no way to particularly target an audience. For example, a television advertisement for sanitary products, which would primarily be targeted at women, would be shown also to men and young children. This is a waste.

Whereas, now in online advertising, marketers can specifically target certain groups that will see the campaign. Facebook is a prime example, which lets advertisers set their demographics and who they want to see the campaign. They can also use general social media statistics as well. So now, a sanitary advertisement can be shown on Facebook, as their users are mainly aged 25-34; then further honing the demographic by making the advert appear to just females.

This is a more efficient way to ensure your company and the services you are providing, are directly advertised to your target audience.

Customer Relationship

Every single consumer is priceless. Long after they’ve made a purchase, digital marketing automation allows you to stay in touch with these valuable customers.

Customers can be sorted into relevant email lists automatically, guided to retargeting audiences, and persuaded to convert again and again.

Beyond sheer conversions, maintaining your customer relationship can help your company stay relevant and trustworthy, and ultimately become a household name.

Be My Social

Be My Social is a digital marketing company that focuses on a wide range of services to improve a company’s online presence. Whether this is creating bespoke graphics for social media channels, or online advertising campaigns. Our team will surely be able to help with whatever goal you have for your company’s growth.

For more information on our services, or to receive a quote, fill in our online form. A member of our team will shortly be in touch to see how we can help you and your business. Or, follow us on Instagram to get our helpful tips straight to your feed. 

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