So you have an innovative idea for a product? Great! Originality is a diamond in a sea of roughs, so it is important to have as much as possible in the growing market. But, how can you ensure that your main source of contact is as visible as possible? Or, stands out against your competitors? Hiring a web development agency means that you leaving your online presence in the hands of a professional.
But what are the benefits of this? Though it may seem like an easy DIY job, there are many elements to building a bespoke website that only a professional web development team can do. Find out more about why you should hire a web development agency.
Google have made priorities for websites that are mobile-friendly. Starting in April 2015, Google made it clear that any website that is not mobile-friendly would not be ranked as highly on Search Engine Results Pages (SERP), as those that do. As a business, it is important to rank on Google as this is how you will gain the most organic traffic. If you are not in the top 20 search results, or the first 2 pages, chances are they will not find your website. Even if what you are selling or servicing is better than your competitors.
That’s where a web development agency comes in. Professional web developers will ensure that making the website mobile-friendly is a priority. Using tools such as the Mobile-Friendly Test is a great way to check throughout development before the website is complete.
Enhances Visibility with SEO
Search Engine Optimisation (SEO) is a vital part of any content marketing strategy. It works hand in hand with web development, to fully optimise a website and gain as much organic traffic as possible. Copy creation SEO can easily be added once the website has been built by adding a blog or news page to the menu. From this, a copy creator can upload articles with keywords relating to your business, in order to attract wider audiences searching these phrases.
The whole purpose of SEO is to rank high on search engines such as Google. A web development agency can incorporate this into the build. On-page SEO also involves the inclusion of keywords into the standard web pages. Scattering them throughout the content means that Google bots can easily crawl throughout the website and organise its location on SERP. A professional web development team will make sure to include these practices so that the entire website is fully optimised, even before it goes live.
Faster Page Speed
As the world becomes more reliant on quick loading, a website’s page speed is also vital to its performance. If a potential customer does go on your website, but it does not load quickly, they are more likely to leave your site and find a different page. A fast page speed and loading time will improve a customer’s experience.
On their web design project, developers can use the correct plugins and tools to certify there is a fast loading speed. From this also, you are more likely to rank higher on Google, as page speed is also a factor for crawling bots.
But it isn’t all technical. You want to stand out! Web developers will usually be a part of a marketing agency, that has graphic designers on hand. They can incorporate bespoke graphics into their programming; presenting your website with an innovative design. There are also other features such as animations and layout designs that a professional web development team can incorporate into their work. For the latest web design trends, check out our previous article.
Be My Social
Here at Be My Social, we offer a wide range of marketing services for companies of all sizes. Including web design in Doncaster. Our web development team creates bespoke websites for our clients, making sure that their site is correctly functioning and is fully optimised, by working with our copy creation experts.
We understand just how important an online presence is. Not just for gaining attention or more sales, but you want your brand identity to be easily recognisable in the content you produce. And the website you showcase your company on. Hire a professional web development agency like Be My Social today and see how we can help your business grow.For more information on our services, or to receive a quote, fill in our online form. One of our team will shortly be in touch to see how we can help you. Or, why not follow us on Instagram? Our social media agency team posts regular updates on how to improve your online presence; all straight to your feed.