Responsive web design is one of the most important things you should be considering when marketing your business. So here are 5 more tips to help improve the user experience of your site.
1. Be Touch Screen Friendly
Mobile users acquainted for 52% of internet users in 2019. So making sure your website is designed with them in mind is important. More mobile users mean a higher percentage of them will click through your website using their fingers.
By implementing a wider surface area for clickable links and larger buttons on your pages, your site will be easier to navigate. A that doesn’t have these features will be very frustrating to use, and people won’t stay on your pages for too long!
2. SVG Images
SVG images have more benefits for your website than other formats like PNG or GIF. The file size of an SVG image is a lot smaller, which helps decrease the page loading time. They can also be adapted to screen sizes across mobile and desktop whilst remaining high quality.
SVG images are also XML (text) based, so you can add keywords into the description to boost your SEO and rank higher on Google Search results. For further reading on improving your SEO strategy, have a read of our article here.
When looking for a typeface, it’s important to consider readability. Whilst a fancy cursive font might be eye-catching, it won’t come across as well for users of your website. The very best responsive website designs will use San Serif style fonts on their pages for legibility across a range of devices. Not only is it easier to read, but when scaled down on mobile it will be just as clear.
4. Device Features
Smartphones and tablets can allow users to open up social media apps, an email template, and make a phone call with just one click. It’s worth taking advantage of these features and implementing into the mobile version of your website. A digital marketing company like ourselves can help with implementing these changes for you.
Just as your business doesn’t stand still, your website shouldn’t either. Consider how well you’re implementing these best practices, and if there are any ways you can improve. Google Analytics is a good tool to help you do this and will provide you with data such as audience demographics, most-visited pages, and page-load speed. The easier your website becomes to use from a user’s point of view, the better!
If you’re after specialist digital marketing and SEO services to help improve the responsiveness of your website, get in touch with us today!
Enjoyed this article? For more guides & techniques for responsive web design, why not check out our other articles, Best Practices for Responsive Web Design and The Importance of Responsive Web Design?