Email marketing campaigns involve sending out commercial emails and promotions to your target audience. This entices people into investing in your services by further advertising the value that you bring.
It’s a highly effective marketing strategy. Particularly if you’re an e-commerce business owner working in a saturated market. Email campaigns can massively help to build customer engagement.
Email Marketing Campaigns Can Increase Customer Loyalty
Initiating contact with your subscribers helps you to stay engaged and connected with them. This not only portrays your company as being proactive but also ties into the consistency of your brand. This is important as it encourages people to take your company and the services you provide at a serious level. This increases all round the customer’s respect for your business.
Furthermore, by encouraging contact and staying connected to your subscribers you’re providing valuable content and exclusive offers. This massively contributes towards creating that personalised experience for your customers.
By making your customers feel like you’re trying to genuinely help them and your primary goal isn’t just to make a profit off their investment, you’re going to attract more people in. When utilised effectively, email marketing campaigns can be a powerful tool to help accomplish this.
Builds Brand Awareness
Nothing showcases why customers should engage with your brand over a potential competitor, than an email campaign. They showcase your company’s individuality and showcase your aesthetic. This helps to make a statement when trying to achieve a primary aim, through the means of email marketing campaigns.
If they’re in need of a product that just so happens to be advertised in their inbox then they’re more likely to interact and engage with your business. This element of brand awareness can boost you up against any potential competition. This is always beneficial.
On the topic of brand awareness, email campaigns can also help to drive traffic to your business’s social media platforms and can lead to an overall increase in engagement. Higher levels of engagement will lead to your business being pushed over to a higher volume of people.
Therefore email marketing campaigns can have a long-term positive impact on the engagement level of your business. This contributes towards building brand awareness and rapport which is great for company impressions.
Helps You To Reach A Wider Audience
Using automated tools such as Mail Chimp means professional-looking emails relevant to your target audience, can all be sent out automatically at the same time.
Tools such as this enable you to reach a large audience all at the same time, no matter where you are in the world.
This makes keeping your customers engaged an easy and seamless process. Although there will be small fees to pay, the positive impact email campaigns can have in the long run are worth it. Depending on your company’s budget, automated email services tend not to be extortionately priced. This makes them a cost-effective method compared to other forms of marketing such as paid advertising.
It also enables you to target specific segments of your audience based on their interests, demographics, or behaviours. This can really help you to make your email marketing campaigns, again more personalised. This will really help to boost engagement.
Provides Measurable Results and Statistics
Email marketing provides you with metrics that allows you to track the success of your campaign, such as;
- Open rate – the percentage of people who opened your campaign.
- Click-through rate – the percentage of subscribers who clicked on a link in your email – this metric shows how interested your subscribers are in your content and your offers.
- Conversion rate – The percentage of subscribers who completed an action after receiving the email, such as clicking on a link and then purchasing something, or filling out a form
- Bounce Rate – the percentage of subscribers who were sent the email but didn’t receive it, in which case it got bounced back to the original sender.
Going off these statistics, you can produce more tailored content that’s subjective to what your target audience is engaging with. This will hopefully moving forward create a long-term engagement strategy that can be applied to the rest of your email campaigns.
Proven to be a cost-effective strategy
As mentioned previously, compared to other marketing strategies, creating your own email campaigns is definitely more of an affordable option yet near enough just as effective.
It showcases your branding, your services, provides opportunities for engagement and can turn potential leads into customers. There’s no postage costs or inventory costs involved. Granted, if you want your email campaign to be sent to a large volume of people you may have to invest in tools such as MailChimp in order to do this. However, the fee involved is still so much smaller compared to social media package services or paid advertisements.
Conclusions Drawn
Overall, email marketing is a highly effective way to get increased exposure and interaction with your brand. It’s important to analyse the analytics as there’s no point in re-purposing and creating content that no one seems to be interacting with. Therefore find out what your audience is interested in, and use this to your advantage to secure customer loyalty and generate sales.
Who are we?
We are a digital marketing agency located in Doncaster that specialises in making businesses like yours grow to become successful. We offer multiple services such as email marketing and branding, to name a few. Contact us today to find out how we can help you and your business.
