Pay-per-click (PPC) is an advertising model that allows advertisers to place ads on a platform and pay the host of the platform when their ad is clicked on. Meaning, that every time a customer clicks on PPC advertising the advertiser pays a fee to the search engine to display it; a prime example of this is Google Ads. Search engines are a popular host for advertising as it enables advertisers to display ads that are relevant to what the target audience is searching for.
What are Google Ads?
Google Ads allows businesses to create ads that show up on Google’s search engine and other Google platforms. Operating on a PPC model means users bid on keywords and pay for each click on their advertisement. The highest-ranking ads are based on a combination of the relevance and quality of your keywords as well as the size of their keyword bids.
PPC Advertising Keyword Research
Researching keywords for PPC is crucial but also very time-consuming. PPC campaigns constructed around keywords are more successful as advertisers are continuously growing and refining their PPC keywords to get the most out of their campaigns. Your keywords should be relevant, exhaustive and expansive.
The Benefits of PPC Advertising
PPC advertising can have many benefits to a business, including optimised PPC. It is cost-effective, and you can run multiple ad campaigns for each keyword and your ad will be displayed on the first results page when someone’s looking for a related keyword.
If your PPC is successful, the return on ad spend should be high because a visit to your site is valued more than what you pay for it. However, it is not as easy as paying for the clicks and gaining traffic. To find out more about the benefits of PPC advertising, read our previous article.
How We Can Help
Here at BeMySocial, our advertising executives specialise in building paid campaigns for clients in a wide variety of different industries. We would love to write that everything will be perfect if you choose to work with us, but the reality is that you have to invest time and money to develop and sustain a viable PPC strategy.
To find out more about the services we provide, get in touch with us by our online form or by calling us on 01302 494 050 to speak to a member of our expert team.
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