Pay-per-click or PPC advertising does what it says on the tin. The benefits of this digital marketing tool are compelling to say the least. This article looks at why businesses across the globe are using PPC advertising in their marketing strategies.
The Positive impact of PPC Advertising
Before you start to scratch the surface, PPC advertising proposes a handful of desirable benefits for online businesses, such as:
- Easy to track, easy to measure results
- Cooperates well with other marketing channels
- Presents useful data in abundance
If your business isn’t conducting PPC advertising campaigns, you are missing out on a market for valuable traffic and revenue.
PPC advertising is an excellent strategy, here are five powerful benefits that the marketing tool can bring to your organisation.
1. PPC Advertising Can Help You Achieve Business Goals
This is true, PPC certainly does contribute to a great number of business and marketing milestones.
These goals can be anything from high-level exposure to potential customers, to.prominent surge in e-commerce sales.
In modern day marketing – the digital age – PPC can cut out the middle ground that organic reach demands. This is the nurturing of customer databases and driving awareness through organic content like SEO implemented articles and social media posts.
PPC advertising can support sales objectives, including the journey that customers take from showing interest to becoming a regular consumer.
2. PPC Ads are Measurable and Traceable
By using the Google Ads tool alongside Google Analytics, you’ll find that PPC ads are easily traced, measured and calculable.
You will be able to see high-level performance details such as impressions, clicks and conversions. This alleviates any doubt about how well your ad strategies are performing once they’re live.
When you direct your PPC traffic to a designated landing page, you can track the conversions. What this means is that you’ll be able to see what you’ve spent and how much traffic entered the landing page, followed by clicks and sales.
3. Setting Up is Easy
You could be five, or even 10 years behind your competitors in the advertising field, it wouldn’t matter. PPC ads are easy to get into and it’s fairly quick to get them up and running.
In comparison to organic reach tools, like email and social media posting, you have the advantage of targeting people outside of your current consumer market.
PPC allows businesses to cast a wide net to find new leads and new customers, there really is no limit in terms of who you can reach.
4. You’re Always in Control
Once you bypass a few of the default settings, you are in complete control over a wide range of tools that allow you to reach potential consumers.
This begins with keywords that help you target audiences, and how restrictive you want to be. You can also set your own advertising budget, which allows you to control what you’re willing to spend
5. PPC Advertising Works Well Alongside Other Channels
Google Ads is a tool that can drive visit storage content in a more streamlined process, which helps to improve the ROI on the investment into your content.
PPC and SEO often work hand in hand as the impressions for traffic are often catered to the same audience, which are people using Google to find information, services and products.