Facebook advertising similar to Instagram and Twitter is up there with one of the world’s most globally used platforms. It’s a network in which many people connect not only in their personal life but also in business.
When you take demographic factors such as age and gender into consideration, facebook advertising can be a really effective tool to get the appropriate exposure to your brand, and to the right audience.
Targeted Advertising
The benefit of Facebook advertising is that you can use its statistical data to measure what types of people seem to have the highest level of interest in your product.
For example, if you’re a construction company in recruitment and you’re primarily targeting male Facebook users, you would colour schemes and punctuality into consideration.
Using Facebook data to tailor your advertisements to your chosen demographic can really make a world of difference.
Customizable AD Formats
Facebook offers a variety of ad formats you can use to create tailored and engaging content. Below are listed a couple of formats Facebook advertising provides:
- Images
- Video
- Carousel
- Canva Ads
All of the above can be customised to suit a business’s specific needs and goals. There’s so much you can do to advertise and showcase your product in an engaging way. Focus on researching what specific format Facebook algorithm is favouring the most and play to that in order to attract the most traffic and engagement.
Mobile Optimisation
Facebook’s advertising platform is optimised for mobile devices which is crucial. In today’s day and age, people are increasingly choosing to access the internet via their smartphones.
When it comes to Facebook advertising people always enjoy convenience, with Facebook being an app most people access and enjoy through their mobile devices, having Facebook advertising for that reason is beneficial.
In addition to this, if the content your advertising and putting out is of genuine interest anyway, then this will naturally attract people and drive traffic anyway. Overall this will boost engagement rates.
Increased Brand Awareness
Paying a fee to advertise your business on social media naturally is going to induce a fee, however, this means your company is going to be pushed out to a much higher volume of people.
The more engagement and traffic your advertisement gets, the more exposure your brand will get. Facebook advertising creates the opportunity for increased visibility. It’s a great place to target thousands of potential clients.
Who are we?
We are a digital marketing agency located in Doncaster that specialises in making businesses like yours grow to become successful. We offer multiple services such as email marketing and branding, to name a few. Contact us today to find out how we can help you and your business.
