News & Updates
Targeting the LGBTQ+ Community: An Analysis of the Grindr Advertising Strategy
Grindr, the world’s largest LGBTQ+ dating app, has been successful in targeting the LGBTQ+ community for several years now. With over 27 million users worldwide,
Data-Guided Spotify Advertising Approaches | Be My Social
With Spotify advertising, you’re not just targeting listeners, you’re targeting potential customers. Spotify is one of the most popular music streaming services worldwide, with millions
How to Optimise Your Snapchat Advertisements for Maximum ROI
Snapchat is a popular social media platform that offers unique features to its users. With over 280 million active users, Snapchat provides an opportunity for
Email Success: 5 Steps to Achieving Higher Open Rates
With over 4 billion email users worldwide, the potential reach of email marketing is massive. Email marketing campaigns are vital because they provide businesses such
The Power of Email Marketing Data: How to Better Understand Your Customers
Email marketing has been around for decades and remains one of the most effective marketing channels for businesses. With the rise of digital marketing and
The Psychology of PPC Marketing: Understanding Your Target Audience
PPC marketing is an effective way to drive targeted traffic to your website and increase sales. However, to get the most out of your PPC
Maximising the Impact of UGC: Best Practices and Strategies
User-generated content (UGC) is one of the most valuable forms of content that companies can use to build brand loyalty, increase customer engagement, and drive
Turning Conventional Wisdom on Its Head | Be My Social
Disrupting the Norm: Be Bold with Be My Social Ironic branding refers to the intentional use of irony, sarcasm, and humour in advertising and marketing
AI Revolutionizing Digital Marketing: The Future of Agencies
The Rise of AI in Digital Marketing: What it Means for Agencies Artificial intelligence (AI) is not merely a buzzword; it is a transformative force
TikTok vs. Instagram: Which Platform Reigns Supreme?
Instagram and TikTok are both incredibly popular social media platforms that can be used for advertising, but which one is better for your business? The
Spotify Ads: Reach Millions of Music Lovers | Be My Social
Spotify is a music streaming service that allows users to listen to their favourite songs, podcasts, and playlists on demand. With over 345 million monthly
AI Filters , Snapchat Engagement Basics for Be My Social
Artificial intelligence (AI) filters have become an incredibly popular feature on Snapchat and for a good reason. These filters use advanced computer vision and machine
