News & Updates
Has The 2023 Cost Of Recruitment Increased on Indeed? Indeed It Has!
Businesses in the UK are having a tough old time. Inflation met reduced consumer confidence, reduced demand, and increased energy and fuel bills. Business owners
Paid vs. Organic: Balance Short-Term and Long-Term Goals
Organic growth and paid advertising are both highly effective ways to trademark your business and increase levels of customer engagement; with the long-term goal being
The Importance of Networking: What Positive Impact Connecting With Other Businesses Can Make
As a business owner naturally you may think prioritising customers should be your number one focus. However, the benefits of networking with other business owners
Maximising Crawl Efficiency: Tips for Technical SEO
As search engines have become more sophisticated, technical SEO has become increasingly important for achieving high search rankings. One of the key elements of technical
The Role of Keywords in Professional SEO Strategies
Keywords are a critical component of professional SEO strategies. Keywords are the words or phrases that people use when searching for information or products on
Targeting the LGBTQ+ Community: An Analysis of the Grindr Advertising Strategy
Grindr, the world’s largest LGBTQ+ dating app, has been successful in targeting the LGBTQ+ community for several years now. With over 27 million users worldwide,
Data-Guided Spotify Advertising Approaches | Be My Social
With Spotify advertising, you’re not just targeting listeners, you’re targeting potential customers. Spotify is one of the most popular music streaming services worldwide, with millions
How to Optimise Your Snapchat Advertisements for Maximum ROI
Snapchat is a popular social media platform that offers unique features to its users. With over 280 million active users, Snapchat provides an opportunity for
Email Success: 5 Steps to Achieving Higher Open Rates
With over 4 billion email users worldwide, the potential reach of email marketing is massive. Email marketing campaigns are vital because they provide businesses such
The Power of Email Marketing Data: How to Better Understand Your Customers
Email marketing has been around for decades and remains one of the most effective marketing channels for businesses. With the rise of digital marketing and
The Psychology of PPC Marketing: Understanding Your Target Audience
PPC marketing is an effective way to drive targeted traffic to your website and increase sales. However, to get the most out of your PPC
Maximising the Impact of UGC: Best Practices and Strategies
User-generated content (UGC) is one of the most valuable forms of content that companies can use to build brand loyalty, increase customer engagement, and drive
