It doesn’t matter if you’re a start-up or a long-established business. Search Engine Optimisation (SEO) is so important for a solid digital marketing strategy. Good SEO will enable you to rank high in search engine results and generate free organic traffic to your website.
We’ve researched the latest SEO trends in 2021, and found 3 essential best practices that you should incorporate into your digital marketing. to help you appear as high as possible in search engine rankings.
Video Optimisation
In recent years, the growth of video as a marketing tool has been huge. It’s predicted that by 2022, it will make up 82% of all internet traffic. So creating video content for your website will be an increasingly important ranking factor.
It doesn’t matter what sector your business falls under. There’s always a way to generate video content. Whether it’s a promotional video on your ‘About Us’ page showcasing what you have to offer, or a ‘how-to’ guide for a product you sell.
Make sure you optimise your content, otherwise the work you’ve put into creating a video will count for nothing. Make sure the video:
- Isn’t too large in file size, long load times will put people off
- Include a call-to-action
- Has closed-captions if there’s any spoken audio
- Has a good description featuring relevant keywords
Voice Search Recognition
With more of the UK working from home due to the effects of the COVID-19 pandemic, digital assistants such as Alexa and Google Home are becoming increasingly more popular.
People are using the A.I (artificial intelligence) to ask questions or search for products and services. Right now, if you ask your mobile device, Alexa or Google Home ‘how do I make the best sandwich’, it will find a list of search results.
What you need to do is consider what questions people might be asking that are relevant to your business. Includes these keyword terms across your website by adding them to your descriptions, or writing blog posts and articles.
Local SEO
It‘s always been important to have good local SEO, and we’ve written many blogs on it in the past. 2020 saw an increase in people choosing to use local businesses, helping keep them afloat during the COVID-19 pandemic. This looks set to continue in 2021.
There’s so much you can do to make sure your pages are ranking high in local search results. You can ensure you stay one step ahead of your competitors by implementing these best practices:
- Claim your Google My Business listing
- Link your website to your Google Maps location
- Create blog posts and articles that include local content
- Make sure your full address is on your contacts page
We’ve written a selection of in-depth guides on how to make the most of local SEO, from Simple Ways to Improve Small Business SEO to How to Improve Your Local SEO Ranking.
SEO Trends 2021: Conclusion
We hope you found this article helpful. Be sure to check back regularly for more essential best practices to improve your SEO in 2021. Why not have a read of our other articles to kickstart your year in the best possible way.
Social Media Trends to Use in 2021
January Marketing Ideas to Kickstart 2021
As a marketing agency, our team of experts at Be My Social can help you with all forms of SEO. Get in contact with us today!
