More than ever, businesses rely on social media platforms to promote and showcase what they do. That’s where social media agencies come in. These professionals understand how to organise a social media feed and plan schedules to engage with audiences. Looking at your demographics and specifically targeting certain avenues with content to gauge a better reaction. At the end of the day, every business wants as much organic traffic as possible and social media is a great way to track progress. Whether this is through likes, views or followers. Using social media agencies is an ideal way to see how your business is progressing.
But, what exactly can social media agencies offer? Though it may appear to just include posting the odd picture on Instagram, there is a lot more to it. They offer different services, so it is important to understand the differences when looking to hire a social media agency.
Social Media Marketing Management
For all businesses, no matter how big or small, it is important to have audience engagement as a means to improve and expand. And social media platforms are a great way to get instant feedback. You can track the number of likes a post gets or any comments to see exactly how your customers feel about the content. You can even request this information, for example, using polls to see what your audience prefers. But, this takes time and needs energy put into the campaign. Which sometimes, a business cannot do.
Social media agencies can offer social media management services. Much like the other services, a social media management team will work closely with a business and consult with them before creating any posts. They need to know what it is you want to show your audiences. Is it your best selling product? Or, are you offering a seasonal discount? A social media team can take this and create a schedule that will automatically post on a specific day. They will take your tone of voice, making sure it is constant throughout all the posts and matches your brand identity. Audiences should not be able to tell it isn’t you posting.
There are many factors that go into social media campaigns. These teams will find out what the best time to post is for the most engagement and consider what platforms are the right choice for your business. The pictures and graphics also will be consistent. For more information on social media management services, click here.
Paid Social Media Advertising
Social media management should be incorporated into every company’s digital marketing strategy. You need to find the right rhythm. The right schedule that will engage with your audiences the best. Then, you can track what works and what doesn’t work with the level of likes and followers. However, sometimes this may take some time before seeing any results. Especially if you start from scratch.
Social media agencies also can offer social media advertising services. These departments will research what platform your company will perform best on and target advertisements to specific demographics. Using similar content that is posted on social media, these adverts will also fit into your brand identity and be recognisably yours. Just think about how many users you can reach with the right advertisement campaign.
From this, a social media advertising team will be able to track how many people the advert reaches and how many people click on the post to go to your website. You can see exactly how much traffic is going to your site and how many products are bought from this. Click here for more information on social media advertising.
There are many benefits to hiring social media agencies for your marketing strategy. These professionals know exactly what they are doing, when they should be posting and the content that is produced for the company. Make sure you hire a reliable social media agency that will work with you throughout the campaign.
Be My Social
Be My Social is a digital marketing company that focuses on a wide range of services to improve a company’s online presence. Whether this is creating bespoke graphics for social media channels, or planning an entire campaign. Our team will surely be able to help with whatever goal you have for your company’s growth. Social media agencies can vary in what they offer, but Be My Social do a little bit of everything!
For more information on our services, or to receive a quote, fill in our online form. A member of our team will shortly be in touch to see how we can help you and your business. Or, follow us on Instagram to get our helpful tips straight to your feed.