Copy creation is vital for every business’ online presence. Through platforms such as social media and their own website, good copy can organically attract traffic and influence sales. Yes, innovative website design can stand out to audiences and services should be fought after; but what if your copy is dull and boring? Find out here why good copy creation is important for every business and in which ways it can be implemented.

Build Your Brand Identity

Your brand identity is everything. Your customers should recognisably notice that your tone of voice is frequent throughout digital marketing campaigns. Whether this is on social media channels, articles on websites or paid advertisements. You shouldn’t have completely different styles of writing on each platform.

It is important, before writing any content, that you fully understand the company’s brand identity. What do they want to achieve? What are the key messages they want to project to their customers? Using this will help copy creators to write engaging, but relevant content. The content should reflect their key messages, through tone and language.

Better Understand Your Audience

When hiring a copy creation team, more than likely they will have other clients in completely different industries. The skill here, is that they will change their writing style specifically and cater it for the company. For example, a law firm’s content typically is more factual than a company selling baked goods. However, the copy should not just be targeted at the business, but the audience itself.

Writers should focus on what will benefit the audience. Why are they on the website? Good copy should engage with these customers and persuade them to further read their services. The writing style could be the reason that a business gains more traffic and sales; so it shouldn’t be overlooked. Copy creation can also help better improve the relationship with your target market. Especially through social media posts that have better interaction. Ask questions. Ask for their opinions. From this, it will help better understand your audience and influence the rest of your content.

Optimised Content

Content is king; that’s the saying. But, how are people going to read it without guidance? It is hard to immediately rank high on search engines without some level of SEO. When creating copy for a website, it is important to make sure it is thoroughly optimised. What we mean by this, is including keywords that are relevant to your business. From this, Google will index these pages and judge how applicable they are. This is why copy creators should make sure to research the company first, before starting to write their on-page content.

Using SEO tools, copy creation writers can ensure that the words included will help the company rank on SERP, or improve its status. Also, Google will judge a website on the quality of writing. You can’t just write gibberish and expect results. Put the time in. And if you can’t do this, you should consider hiring a digital marketing company.

Be My Social

Be My Social offers a range of services to support businesses across the UK. We have a dedicated team that spans various sectors including copy creation, design and social media. Put your faith in the hands of a digital marketing team who are professionals in the industry; leaving you to focus on other aspects of your business.

For more information on our services, fill out our online form and a member of our team will shortly be in touch. Or, follow our Instagram for daily helpful tips on how to improve your marketing strategy.