Pay Per Clck Advertsng

PPC Advertising

Imagine you chose to advertise on a billboard near a busy road. Every time a car goes by, you’re charged a tiny fee. This could be a good deal, but what if you’re paying to show your ad to people who don’t look at it?

This is how it can feel sometimes when you’re advertising on platforms that charge by the impression – such as Facebook or Instagram.

A preferred method for many companies is to only pay when a visitor actually clicks an ad that leads to their preferred landing page. Hence the name ‘PPC’ or ‘Pay-Per-Click’.

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Is PPC Worth It?

When advertising on Social Media, you can see the effective cost per click of getting a customer to respond to your ad. The customer that you target may have considered a product like yours recently, but at the moment they see your ad, they aren’t actively in ‘buying mode’.

With PPC, you can actively target (and retarget) people who are searching for what you have to offer.

Cost Certainty

Advertisers will pay less for exposure within Google’s Adwords product listings – but they will still hope to increase basket value on checkout or sign the customer up for future marketing.

Pushing Your USP

There could be a thousand big companies after your customer, but if your product, service or overall brand is uniquely compelling, you have the edge – and it’s worth paying to push that alongside the big players.

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Is PPC Worth It?

With PPC, you can actively target (and retarget) people who are searching for what you have to offer.

Cost Certainty

Advertisers will pay less for exposure within Google's Adwords product listings - but they will still hope to increase basket value on checkout or sign the customer up for future marketing.
Pushing Your Unique Selling Point (USP)

There could be a thousand big companies after your customer, but if your product, service or overall brand is uniquely compelling, you have the edge - and it's worth paying to push that alongside the big players.

Our Conclusion

If you don’t fully know what you’re doing, PPC advertising will cause the overall cost of sales to spiral quickly. It’s important to set and agree on expectations at the start and be patient enough to allow the test and learn phase.

For smaller businesses, it’s important to be prepared for your first investment to be a fully sunk cost. That’s with any agency or especially if you opt to do this alone.

If you do choose to hire someone to help you, then that will incur fees too. We’d love to write that everything will be perfect if you work with us, but the reality is that you have to invest time and money to develop and sustain a viable PPC strategy.

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