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Why a Good Logo Design is Important for Your Business

Does your business need a logo? With multiple DIY design tools online and design services available, there is no excuse not to have a logo. 

Your logo is likely to be the first thing people see when looking for your business, making it important to have a good first impression. Here are some helpful tips to consider when designing your logo. 

Why Does Your Business Need a Logo?

Your logo is the first introduction to potential consumers. Graphic and illustration designs are a powerful form of visual communication, mainly because they don’t use words to communicate. They speak to an audience emotionally, making them more persuasive.

A logo designed through images, graphic design or digital illustration; can build trust by showing professionalism. If you have taken the time to create a good logo, then you most likely will have taken the time to make a good product or service.

A poorly designed logo to your potential customers will likely make them question how well you can deliver your customer service experience or the quality of your product design.  

What makes a Good Logo?

A good logo should feel connected to whatever your industry or service is. If you are a small business, your logo should be clear and easy to interpret. 

The easier your logo is for your audience to connect with, the better. By keeping your logo simple, it grabs attention. Making it more effective across multiple platforms, from websites to social media.

Colour plays an important factor in logo design. Try to pick your colours based on the feeling you want your customers to experience and the actions you want them to take. For example, brands often use blue to promote trust in their business.

Human psychology and trends should be taken into account when choosing the colour of your branding and logo. To learn more about colour theory and its importance, click here!

Your selection of typefaces and how you arrange them is just as important as what colours you use in your logo. Typography is a little bit like the interior design of the brand; it should be aesthetically pleasing but functional at the same time. 

Your company name needs to be clear, especially when considering how your logo will appear on product packaging, signage, business cards and screens. Not being able to read a logo can seriously affect user experience. For more information on the importance of typography, click here!

What can we do to help with the Design Process?

So if it turns out your logo is more important than you once thought, why not contact us today to find out more about our design services? 

Call us on 01302 494 050 or fill out our online form. Here at BeMySocial, we’re happy to help with any questions you might have about our overall services! 

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