News & Updates

Capitalizing on Your E-Commerce Site’s SEO | Be My Social
The primary aim of SEO services, in the simplest of terms, is to incorporate the most popular keywords and phrases into your online content, that

Why Consistency is Crucial for Customer Engagement
Posting across social media platforms can massively help drive customer engagement. It is really important to utilise social media as it’s a global network primarily

Has The 2023 Cost Of Recruitment Increased on Indeed? Indeed It Has!
Businesses in the UK are having a tough old time. Inflation met reduced consumer confidence, reduced demand, and increased energy and fuel bills. Business owners

Paid vs. Organic: Balance Short-Term and Long-Term Goals
Organic growth and paid advertising are both highly effective ways to trademark your business and increase levels of customer engagement; with the long-term goal being

The Importance of Networking: What Positive Impact Connecting With Other Businesses Can Make
As a business owner naturally you may think prioritising customers should be your number one focus. However, the benefits of networking with other business owners

Maximising Crawl Efficiency: Tips for Technical SEO
As search engines have become more sophisticated, technical SEO has become increasingly important for achieving high search rankings. One of the key elements of technical

The Role of Keywords in Professional SEO Strategies
Keywords are a critical component of professional SEO strategies. Keywords are the words or phrases that people use when searching for information or products on

Targeting the LGBTQ+ Community: An Analysis of the Grindr Advertising Strategy
Grindr, the world’s largest LGBTQ+ dating app, has been successful in targeting the LGBTQ+ community for several years now. With over 27 million users worldwide,

Data-Guided Spotify Advertising Approaches | Be My Social
With Spotify advertising, you’re not just targeting listeners, you’re targeting potential customers. Spotify is one of the most popular music streaming services worldwide, with millions

How to Optimise Your Snapchat Advertisements for Maximum ROI
Snapchat is a popular social media platform that offers unique features to its users. With over 280 million active users, Snapchat provides an opportunity for

Email Success: 5 Steps to Achieving Higher Open Rates
With over 4 billion email users worldwide, the potential reach of email marketing is massive. Email marketing campaigns are vital because they provide businesses such

The Power of Email Marketing Data: How to Better Understand Your Customers
Email marketing has been around for decades and remains one of the most effective marketing channels for businesses. With the rise of digital marketing and